With Far Cry Primal being set in the Stone Age, Ubisoft has decided the best way to get its fans ready for the game’s low-tech time period is to have them reconnect with nature by sleeping in a cave overnight. While it seems too ridiculous to be true, Ubisoft’s “Night in a Cave” promotion for Far Cry Primal is exactly as it sounds, for “winners” will be able to bring a friend along with them to stay in the Pyrénées in France in a “€500” a night cave for an evening in the wilderness during the cold of winter.
On the surface, the contest looks terrible, but according to the official Terms and Conditions, participants who are selected to partake in the journey will at least be given a training course on survival skills and have a hotel in Lourdes for one night. Plus, winners will get to take in some of the types of environments that inspired developers’ designs for the lush vistas and settings seen in the title’s gameplay trailer.
Those who wish to sign up for the experience will need to send a tweet to the official Far Cry Primal Twitter handle (@FarCryPrimal) with #cavebnb in the message, explaining why they deserve to win. However, the competition is only open to those who live in France, United Kingdom, Germany, Spain, Belgium, and The Netherlands. For a better idea of what fans should expect going into the contest, check out Ubisoft’s trailer below.
While we’ve seen plenty of over-the-top promotional campaigns for video games in the past — Just Cause 3‘s win a real island contest immediately comes to mind — Ubisoft’s Far Cry Primal sweepstakes might take the cake as the strangest. Even though many would attest that the forthcoming action-adventure title is one of the most anticipated video games of 2016, one would be hard-pressed to see how this might amp up excitement for Far Cry Primal’s release.
Of course, outdoorsy types will appreciate the value of the “Night in a Cave” promotion, but the briefness of just one day and night in the Pyrénées would probably just be teasing them for a longer stay. However, with it being an all-expenses-paid trip, there would really be no reason for winners to complain.
At any rate, there’s not much longer to go before Far Cry Primal officially becomes available, so long-standing fans of the franchise are surely ready to sink their teeth into the title upon its release. Gamers looking for a clearer notion on what to expect from the more stripped-down approach to the series would do well to check out our hands-on preview.
Far Cry Primal is set for availability on February 23, 2016 for PlayStation 4, and Xbox One, with its PC release date being March 1, 2016.
Source: Ubisoft UK 1, 2 (via Eurogamer, GameSpot)